Well, three years ago, an organization was birthed with a mission to transform the entertainment and media industry that has so much influence on so many people. It was formally inaugurated on June 4th, 2009, at the Zanuck Theater on the Fox Studios lot in Los Angeles. It seeks to empower entertainment and media professionals and companies to produce and distribute content that inspires new consciousness-based worldviews for global audiences by providing information in three primary arenas: 1. education, 2. collaboration and 3. advocacy.
It plans to provide resources and guidance supporting its members’ personal, inner education thereby assisting them in deepening their fundamental connection with themselves which, once achieved, results in the desire to express that essential sense of self and personal transformation in and through their work; to bring to members’ awareness the need for responsibility for the ideas, issues and events that they are shaping the world we live in – for both “good and ill;” and provide mentorship, giving back and supporting the next generation of industry professionals.
It will provide resources and services to help its members in the entertainment and media businesses, who are living a transformational lifestyle, to connect with their like-spirited peers; its offerings will encourage collaboration to create content that expresses transformational intentions and values.
Within the trade, it will support the larger media and entertainment communities in understanding transformation and its importance in a cultural and global context, and to help them become comfortable with the reality of transformation; In the public arena, it plans to help legitimize the genre of transformational entertainment and of transformational content in the media.
Pretty ambitious. you say? Pie in the sky, you say?
Over the decades I have seen hundreds of well-intended initiatives fizzle out within a few years or even months. Could this be another?
Well, it might if it lacked credibility. In this case, there is credibility. The founder, John Raatz, who has introduced many transformational films and books into the world through his public relations firm Visioneering, brought in superstar actor Jim Carrey and bestselling author and spiritual leader Eckhart Tolle as his co-founders.
Here is a video of Carrey talking about the initiative and introducing Tolle at one of the inaugural events:
Jim Carrey introduces Eckhart Tolle (13 mins)
The name of this membership organization in the Global Alliance for Transformational Entertainment (or “GATE”) which describes itself as a global movement to Transform the World by Transforming Entertainment and Media. Still evolving, GATE has just morphed its legal structure to a 501(c)3 not-for-profit organization in the U.S.
GATE is now accepting memberships, so I urge you to join me as a member and, even better, forward this article to anyone you know in media or entertainment. This is the best initiative I have seen to dramatically transform an industry that, for better or worse, possesses so much influence in the world, for better or worse.