At an IBM management conference one time, I heard James Humes, a presidential speech writer, speak. He did his quite-famous impersonation of Winston Churchill, teaching us Churchill's five elements of great oratory. I identified with Churchill so much. I felt limited as a woman speaker. My voice was soft. I found the mostly male audiences (a reality at that time) quite intimidating. His story inspired me. He had to overcome a number of his own limitations to become one of the greatest speakers of the Twentieth Century. His simple principles became the yardstick for not only putting my own signature on presenting ideas, but also later became a tool for helping other leaders find their unique voice and be great in their own right. I hope they will also find his thinking a helpful tool:
WINSTON CHURCHILL'S FIVE ELEMENTS FOR A PRESENTATION
1. Create a strong beginning to ignite interest.
2. Use simple language. No big words. No pretense.
3. Maintain one focused theme for your message.
4. Incorporate analogies that bring your points to life.
5. Close with an appeal to the human emotion. This doesn't mean crying or big
time drama. It means making sure you strike a chord that reaches each
person in a meaningful way.
With these five elements applied to your presentations, you will be well on your way to ensuring you get your point across in your own style of beauty.
"Communication is not saying something. COMMUNICATION is being HEARD."
--- Frances Hesselbein, founding President and CEO, Leader to Leader Institute
(formerly the Peter F. Drucker Foundation for Nonprofit Management)
Are you launching a new product, service, initiative or perhaps a reinvented YOU? Join me and futurist Joel Barker on Thursday, September 16 from 1:00 pm to 3:00 pm Eastern Time (New York) for a world-class, interactive, professional development webinar at the Global Dialogue Center. Learn more: http://www.howtogetbuyinfornewideas.com
Watch (and listen) to this video overview!
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