Value of a Personal Branding Phrase

What distinguishes you apart from others?

How can you leverage these differences to demonstrate your scarce value and unique perspective as a branding phrase to help sell yourself and ideas?

The human population of the world is estimated by the United States Census Bureau and The United Nations to be over 6.8 billion people.

Currently around 10 per cent of the total world's population, or roughly 6.8 million people, live with a disability as noted on Disability WorldDisability Facts and Statistics.As the population ages, this figure is expected to increase.

If you do have a disability, or a perceived difference, with the number of people with disabilities continually rising in our world today, how can you leverage your unique differences, skills and passions to demonstrate who you are as a person?

I wrote "Discovering Your Unique Transferable Skills" to help us develop some ideas and provide some examples of how life’s lessons can help us.

I hope we can all take ideas and examples from that resource and expand to develop our unique branding phrase to distinguish us from others. When I talk about a "unique branding phrase", I mean one clear concise phrase to describe your skills, values and passions. This phrase is not your job title, position or profession. This is beyond those titles to describe who you are as a person, and what makes you unique.

For a humble example I could say I am a passionate problem-solver, a caring and trustworthy leader dedicated to excellence, determined, and not afraid of taking calculated risks, and have the will to never give up, no matter what others say, or think.

Break down of branding phrase to show linkages to life:

• Passionate - Always looking to help others.

• Problem-Solver - From living most of my life with eyesight and suddenly going completely blind I have had many opportunities to solve many "problems".

• Caring and Trustworthy Leader – Grew a global business network group from 5 employees from 1 country to over 120 employees from over 15 countries.

• Dedicated to Excellence - Working as a person who is blind and can’t physically see the work I deliver, I need to insure excellence so the results are accurate and visually appealing to all.

• Determined - After losing my vision and the ability to walk, some at the hospital I spent 7 months at, thought I should spend the rest of my life in a convalescent home.

• Not Afraid of Calculated Risks - Walking across the street with no eyesight (get orientation and mobility training first)

• The will to never give up, no matter what others say, or think - Read: "Learning to Walk Again".

We are all one-of-a-kind, luckily. Let’s not be clones and leverage our differences to truly develop our unique branding phrase.

What will be your unique branding phrase to set you apart from others when looking for new opportunities? Do you have any tips, or stories to share to help us create our own unique branding phrase? We all look forward to hearing your ideas and suggestions to help us be the best we can be.

Bill Tipton

Contributing Author,

Global Dialogue Center

http://www.globaldialoguecenter.com/

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